A recent conversation with some fellow analysts revealed a puzzling set of claims. EMC, at its EMC World conference (May 3-7) claimed to be the leader in flash array shipments. The very next week, in the same Las Vegas hotel, IBM also claimed leadership in flash.
Who do you believe?
Well a friend of The SSD Guy, marketing consultant Jay Kramer of Network Storage Advisors Inc., tallied up all of the leadership claims he could find and provided this list:
- EMC is counting XtremIO Arrays as units shipped and according to Gartner Group held the #1 market share position with a 31.1% share, which is over a ten percentage point share lead
- IBM is counting capacity of PBs shipped with all of their flash storage solutions: The FlashSystem 840, 900, V840, V9000, DS8000, plus the XIV systems, Storwize V7000, IBM Flash DAS, and IBM PCIe Adapters
- NetApp is the leader if you count total flash systems shipped (NetApp-branded plus privately-branded systems) spanning multiple years as their SANtricity operating system and E-Series platforms have sold over 750,000 units
- Pure Storage uses its 700% growth to show that it’s the #1 fastest-growing flash storage company
- Then, if you want to compare any vendor’s total all flash array (AFA) systems sold this past year against hybrid storage arrays, Nimble Storage beats any of the AFA vendors.




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