A recent conversation with some fellow analysts revealed a puzzling set of claims. EMC, at its EMC World conference (May 3-7) claimed to be the leader in flash array shipments. The very next week, in the same Las Vegas hotel, IBM also claimed leadership in flash.
Who do you believe?
- EMC is counting XtremIO Arrays as units shipped and according to Gartner Group held the #1 market share position with a 31.1% share, which is over a ten percentage point share lead
- IBM is counting capacity of PBs shipped with all of their flash storage solutions: The FlashSystem 840, 900, V840, V9000, DS8000, plus the XIV systems, Storwize V7000, IBM Flash DAS, and IBM PCIe Adapters
- NetApp is the leader if you count total flash systems shipped (NetApp-branded plus privately-branded systems) spanning multiple years as their SANtricity operating system and E-Series platforms have sold over 750,000 units
- Pure Storage uses its 700% growth to show that it’s the #1 fastest-growing flash storage company
- Then, if you want to compare any vendor’s total all flash array (AFA) systems sold this past year against hybrid storage arrays, Nimble Storage beats any of the AFA vendors.
Jay notes that these companies are all correct since the term “Flash Storage” can be defined in a number of ways depending upon the metric you want to use.
In Jay’s words: “They all can be declared the winner based on the metric!” I would have to agree.